How it works
From one idea to a measurable loop
Five clear steps. Same workspace. No duplicate spreadsheets or orphan analytics tabs—just a rhythm your team can repeat every week.
- 1
Capture the idea
Start a master post with your core thesis, audience, and tone. This becomes the anchor every variant inherits from.
- 2
Generate hooks & variants
Use AI-assisted hooks and platform rules to spin up native copy for each channel—without losing the narrative spine.
- 3
Link accounts & publish
Connect the networks you own, approve what ships, and publish through the same pipeline you planned in.
- 4
Capture metrics
Attach live URLs, use the extension where needed, and pull impressions and engagement back into one hub.
- 5
Learn & compound
Let performance signals drive the next wave—double down on what resonates, mutate what stalls, and schedule insight passes.
Put the loop to work
Sign in, create your first master post, and see how variants and metrics stay tied to one slug.